SUCCESS STORY

Boys & Girls Club Silicon Valley (BGCSV)

Optimizing engagement with streamlined navigation, refined aesthetics, and enhanced designs using Boys & Girls Club of America’s brand colors.

Projects > Website Revamp: BGCSV
INTRODUCTION

Re-imagining the BGCSV Web Experience

Optimizing user engagement through streamlined navigation, refined graphical aesthetics, and enhanced page designs, all infused with Boys & Girls Club of America’s distinctive brand color palette.

About Us

Optimizing engagement with streamlined navigation, refined aesthetics, and enhanced designs using Boys & Girls Club of America’s brand colors.

Client’s Business Goal

Highlight BGCSV’s vision, mission, core beliefs, and community impact to raise awareness of the organization’s offerings. Foster engagement with existing community members and expand the member base.

Problem Statement

Exploring ways to strengthen the website’s structure, improve navigation, and refine information architecture to cultivate an intuitive user experience. The goal is to boost lead generation and expand the customer base for BGCSV.

Area of Focus

Transforming the BGCSV website while incorporating existing branding guidelines for a seamless user experience. Identified areas of focus include:

  • Catering to Diverse User Groups
  • Enhanced User Journey
  • Content Readability & Accessibility
  • Mobile Responsiveness

Words from our client

Ian Schwartz

The Tru Performance team is a great partner in our efforts to build out and improve our digital presence. They are dedicated to meeting our high (and sometimes shifting!) needs. Additionally, the team goes above and beyond to recommend ways to quickly approve and adapt our processes to leverage better the tools we have in our tech stack for sales and marketing. Great team. Great partners.

CASESTUDY

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Covered Topics:

UX Design, Branding